Turn a campaign idea into a creator shortlist. Search TikTok by niche, video views and content style, all in one place.
Describe the creators you need, from budget travel storytellers to hands-on product reviewers.
Refine by followers, video views, country and language. Use face visibility to focus on the format you want.
Explore a result in TikTok Viewer to review the creator’s public profile and available videos.
TikTok creator discovery is about more than a follower count. A tutorial creator, a product reviewer and a comedy account may have similar account sizes but very different creative styles. Describe the kind of videos you want to find, then refine the matching profiles.
Use average or median video views alongside follower ranges to focus your search. Country and language filters help narrow your creator market. For formats where presentation matters, choose creators who appear on camera, partly show their face, do not show their face or use a mix of formats.
You can explore solo creators, couples, families, groups, brands and other account types. Open TikTok Viewer from a result to look at the creator’s public profile before deciding whether their style fits your campaign.
Describe the niche and creative style you need without building a list of usernames first.
Combine account size with average or median video views to refine your shortlist.
Look for on-camera or faceless creators, and choose the account types that suit your brief.
Move from a search result to TikTok Viewer with the creator already selected.
Describe the creators you want to find, including their niche, content style or location. Add any relevant filters, run the search and review the matching profiles.
Yes. Use the description to explain the type of creator or content you need, then apply filters such as location, language and follower or subscriber count to narrow your results.
Try a broader description, widen the follower or subscriber range, or remove some filters. Available results depend on the profiles and data in the search index.
Filter by followers, video views, country or region, language, gender, account type and face visibility. An ethnicity filter is available in supported regions. Use your search description to specify a niche or content style.
Yes. Describe the content you want, such as skincare reviews, home workouts or budget travel. Add location, language and size filters to narrow the results.
Yes. Choose No face in the face visibility filter and describe the content you need. You can also look for creators with clear, partial or mixed face visibility. Check their profiles to confirm their current content style.